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From digital consumption to production and interaction: A new agenda for digital inclusion and education IAMCR 2010 Braga, Portugal David Brake http://www.le.ac.uk/mc/ or http://davidbrake.org/ Department of Media and Communications
Digital citizenship ,[object Object]
Key phrases ,[object Object]
Has consumer producer difference evaporated? ,[object Object],[object Object],[object Object]
What is ‘effective’ in a social media environment?
Digital literacy education – missing pieces ,[object Object],[object Object],[object Object]
What are the ethical and other challenges?  ,[object Object],[object Object]
Who are the digitally excluded? ,[object Object],[object Object]
The age divide (in UK) (Dutton, Helsper, & Gerber, 2009)
Age and online creative expression Proportion of US internet users who have ever “ shared something online that you created yourself, such as your own artwork, photos, stories or videos” (Lenhart, 2010)
Implications of age gap in online creation/self-expression ,[object Object],[object Object],[object Object]
Research & policy overlooks over-18s ,[object Object],[object Object]
Social media risk for non-youth ,[object Object],[object Object]
Further Questions? Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Iamcr 2010 presentation

  • 1. From digital consumption to production and interaction: A new agenda for digital inclusion and education IAMCR 2010 Braga, Portugal David Brake http://www.le.ac.uk/mc/ or http://davidbrake.org/ Department of Media and Communications
  • 2.
  • 3.
  • 4.
  • 5. What is ‘effective’ in a social media environment?
  • 6.
  • 7.
  • 8.
  • 9. The age divide (in UK) (Dutton, Helsper, & Gerber, 2009)
  • 10. Age and online creative expression Proportion of US internet users who have ever “ shared something online that you created yourself, such as your own artwork, photos, stories or videos” (Lenhart, 2010)
  • 11.
  • 12.
  • 13.
  • 14.

Editor's Notes

  1. Will go on later to talk about an even more striking divide
  2. (Much starker divide if you consider already low numbers of older internet users)
  3. University students easily available, tacit assumption they are ‘lead users’